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LINDT NUXOR
50 SHADES OF GOLD
DICIPLINE ↘
Packaging, Art Direction
AGENCY ↘
Mutation Agency
More info
To magnify the extraordinary experience delivered by this new praline with crunchy hazelnuts set in creamy Gianduja chocolate, we created this golden shades geometric pattern that evokes the six facets of the cube, the richness and refinement of its taste. I was in charge of gold shades optimisation, retouching, finalised artwork and production.
I developed a key visual for the back of pack, illustrating the making of the product with a whole hazelnut being delicately covered with chocolate.
Behind the scenes.
Initially, the production was developed in-house. I enhanced the shades of gold and brown gold after several hours of experimentation.
