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COOLBOOKS
DISRUPTING ONLINE BOOK RETAIL
DICIPLINE ↘
Brand Identity, Art Direction, Digital, Packaging
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The market for online bookshops is dominated by poor experiences such as Amazon’s… Coolbooks introduces a seductive approach. Dedicated to independent publishers, Coolbooks aims to be mysterious and discreet, arousing the curiosity of the customer: information is covered by images and appears on hover, increasing the desire to see more.
Angles inspired by the typography and evoking precious stones are present in various elements.
