Lindt Spread
Branding / Art Direction / Packaging
Lindt is set out to conquer new categories.
We created a new identity rooted in the brand DNA introducing the wave shape that pays homage to the Lindt & Sprüngli conching discovery leading to the unique smooth and creamy chocolate fondant.
I was in charge of creative concept development, shooting, retouching, finalised artwork and production.
Agency ↘
MUTATION
Blue and gold, the Lindt Brand colours, echo the premiumness of the brand experience.
The stylish food shots engage with the consumers while expressing the ultimate quality of the products.
The gold becomes brown gold to dissociate the two flavors.
Behind the scenes.
