Lindt Nuxor

Art Direction / Packaging

To magnify the extraordinary experience delivered by this new praline with crunchy hazelnuts set in creamy Gianduja chocolate, we created this golden shades geometric pattern that evokes the six facets of the cube, the richness and refinement of its taste.

I was in charge of gold shades optimisation, retouching, finalised artwork and production.

Agency ↘
MUTATION

The product, “on stage”, is the hero of the packaging.

This is the contemporary masterpiece of the Lindt Maître Chocolatier – the ultimate pleasure for an everyday consumption.

I developed a key visual for the back of pack, illustrating the making of the product with a whole hazelnut being delicately covered with chocolate.

I designed some product extensions (bar, snack & mix) for different markets.

Behind the scenes.

Initially, Lindt developed production in-house. Seeing the disaster and the real product far from the creative concept, the CEO called us to straighten out the production process.

I enhanced the shades of gold and brown gold after several hours of experimentation.