Le Magasin
Visual identity
EN
Le Magasin is a National Center of Contemporary Art.
Magasin (means store) is from the Arabic مخازن maḵāzin. Which makes Le Magasin a receptacle, a place where things are lodged.
The idea was to enrich the already existing visual identity with a personalized typography that would take the typographic point of the Arabic language as « thing » lodged in each Latin letter.
FR