Librairie Le Square
The bookstore presenting an already existing identity based on Futura, arrows for signage and very characteristic blue lampposts; the idea was to give life to this strong already existing identity which is similar to Swiss graphic design.
Arrows become support and shelves for the content transported in the video. The sliding from left to right (reading direction) that we find throughout the clip comes to boost the interview.
The visual sliding is accompanied by a sliding sound, referring to the abundance of wood in the bookstore and the qualitative aspect it presents.